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Random Thought


When it comes to losing weight and getting in shape, moderation doesn't sound or sell too well. Actually, it barely sells at all...

It's not as compelling as quick results and rapid transformations. Nobody gets excited and motivated by losing one pound per month. Everybody wants and expects the results overnight.

"One pound a month?? What kind of program is that? Don't waste my time, I need to lose ten pounds for that big event in two weeks!!!"

The thing is, moderate approach would be more attainable, realistic and sustainable, especially for those who keep restarting their diet and training every Monday. And if you lost one pound per month, by the end of the year, you'd be twelve pounds lighter, instead of another five extra pounds heavier...

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